Where Einstein Meets Edison

Entrepreneurship from Technology-Push vs. Market-Pull

Entrepreneurship from Technology-Push vs. Market-Pull

May 25, 2010

Push versus Pull: A Tug-of-War. “Is an entrepreneur with a market need in mind and a product to fit that need better positioned for success than an entrepreneur who starts with a technology but “needs” a need?” Dr. Erika Wagner asks me as we sit in the MIT Entrepreneurship Center. She quickly answers her own question. “I’d argue yes.” Dr. Wagner is...