Where Einstein Meets Edison

The Orchid (Market) Thief: How to Challenge an Industry

The Orchid (Market) Thief: How to Challenge an Industry

Mar 15, 2010

The United States orchid market currently represents over $100 MN per year in revenue1. Although orchids were once exclusive to the avid gardener, their popularity has grown, in part because of lower-cost plants in retail stores like Home Depot and Trader Joe’s. Despite their increased popularity, orchids sold in the US are predominantly domestically grown...