Where Einstein Meets Edison

Why Venrock’s Matthew Nordan is optimistic about VC opportunities in energy

Why Venrock’s Matthew Nordan is optimistic about VC opportunities in energy

Dec 14, 2012

Stories on the reduced VC investment in the cleantech sector have been common recently, including a recent article in Greentech Media, on Mohr Davidow.  Common reasons cited include the capital-intensive and long-term nature of cleantech investments.  Based on this trend, some in the industry have concluded that the requirements of energy entrepreneurship make...

How to Drive Adoption of a Smart Grid Platform: A look inside Trilliant

How to Drive Adoption of a Smart Grid Platform: A look inside Trilliant

Sep 6, 2011

 The utility industry is hitting an inflection point.  This statement would have been unthinkable for the last five decades, but a few forces have converged, prodding the industry out of its conventional ways.  Inexpensive wireless technology, political pressure to integrate renewables, and increasing demand will compel utilities to move forward...

How to Adapt Traditional Marketing to Clean Tech Marketing

How to Adapt Traditional Marketing to Clean Tech Marketing

Feb 4, 2011

An interview with Sonita Lontoh, Director of Marketing at Grid Net Marketing in the clean tech space involves challenges beyond those faced by traditional marketing professionals.  For example, creating customer value is a guiding principle of traditional marketing, but in clean tech, one must also create societal value.   MITER discussed the...

The 3 Most Common Misconceptions about Smart Grid: A utility perspective from Kevin Dasso, Sr. Director of Smart Grid Integration at Pacific Gas & Electric

The 3 Most Common Misconceptions about Smart Grid: A utility perspective from Kevin Dasso, Sr. Director of Smart Grid Integration at Pacific Gas & Electric

Dec 20, 2010

Kevin Dasso, senior director of smart grid and technology integration at Pacific Gas and Electric Company, regularly works with entrepreneurs on ideas to layer a smart infrastructure on top of PG&E’s existing grid.  As one of the leading utilities in the US, the rollout of smart grid is a high priority for PG&E.  Dasso discussed his views on...

Enabling Liquid Fuels in High Efficiency Fuel Cells

Enabling Liquid Fuels in High Efficiency Fuel Cells

Sep 14, 2010

Imagine filling up the fuel tank of your sedan and being able to drive from Boston to Atlanta on a single tank of gas1.  Imagine a ride so quiet; all you can hear as you drive through the mountains are the road and the wind.  While this may sound like a vision of the future, methanol fuel cells can make this possible. As global demand for low carbon emission...