Where Einstein Meets Edison

The Green Light for Green Ray: Launching an LED Start-Up in a Competitive, Capital Intensive Market

The Green Light for Green Ray: Launching an LED Start-Up in a Competitive, Capital Intensive Market

Mar 3, 2013

In an industry long dominated by a few major players, entry is not only difficult but daunting.  For companies that ship fragile products half way around the world, cost oversight is always imperative but nearly impossible.  And for a CEO trying to sell a product far more expensive than the popular equivalent, it would seem he’s absolutely in the wrong...